How to Change Your App Pricing

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Last updated on Jan 3, 2023
You can adjust your Pricing Plans or add new ones for a number of reasons. This could be due to changes to your product, to stay competitive in the marketplace, or just that you want to increase your prices.
Important: 30 days' notice
As per section 9.1 of the Partner Agreement, you need to give us a minimum of 30 days' notice if you're making any changes to your Pricing Plans.
Here's how to change your Pricing Plans once you're already live on the Wix App Market:
  1. Go to the Pricing tab in the Wix Developers Center under Market Listing.
  2. Scroll down to Pricing Plans and click Add Plan or edit one of your existing plans.
  3. Make the changes to your Pricing Plans and click Save at the top of the page.
  4. Go to the Versions page and leave a note telling us about the changes.
  5. We'll review the changes. If approved, we'll publish the app and your new pricing will show on your live listing.
Want to remind yourself how to add a Pricing Plan? Read this article.
Removing plans
If you want to remove a Pricing Plan, you should toggle the Visible button next to that plan instead of deleting it. This prevents the action from affecting existing users.

How pricing changes affect existing users

When you change the price of your app, it's important to know how this affects your existing users.
Price increase: existing users won't be affected – they'll continue to pay the original price for the app.
Price decrease: existing users will pay the lower fee on the next payment cycle.
These two scenarios are designed to keep pricing changes fair for your existing users.
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